Exclusive, Unique, Mexican design in your home

Exclusive, Unique, Mexican design in your home

Newlookfx is taking things in a New Direction, in collaboration with Volupt Art we’re bringing exclusive products to your home.

After these strange times of the passed few months it has come to mind that its time to make a change! Newlookfx is changing, we have teamed up with Volupt Art – an online art gallery & exclusive shop to bring you the most unique and unusual creations by some of Mexico’s most talented artisans. See more at https://voluptart.org/

NewlookFX has been given the amazing opportunity to sell these incredible products ; from handmade vibrant cushion covers , beautifully embroidered facemasks, clothing, bags and much more. Watch this space for some really exciting new products on offer !

I would like to start by introducing you to the Otomi Artisan community.

The vibrant, unique and Intricate designs of a small mountain village in the Mexican highlands San Nicolás are being copied globally. Recently featured in the New York Times, these wonderful works of art are handmade painstakingly by the village artisans. Many of the artisans have stayed close to the main town Tenango de Doria, in the state of Hidalgo and have turned their craft into a cottage industry.

These designs are embroidered by members of the Otomí community. There is a whole host of designs many of which are inspired by the cascade of local vegetation and the wildlife that shelters there: deer, colorful birds, mountain lions and foxes.

‘’Imitation is the most sincerest form of flattery’’

Over the past few months, major international brands have advertised products decorated with the Otomís’ distinctive iconography, without mentioning Tenango de Doria or the Otomí as their source. The polite phrase for this is cultural appropriation. It’s become increasingly apparent that this tendency towards cultural theft isn’t exclusive to any single designer or collection. From Caroline Herrara to The united colours of Benneton, big names have been coming under scrutiny for their ‘’copycat’’ designs and prints.

In local villages, where children begin to embroider before they learn to read, people call it plagiarism. Poverty pushed many Otomí to move to the United States to make a new life and move away from their childhoods of being shoeless and hungry. The international copies have generated stern letters from Mexico’s culture minister and renewed discussion over how to protect the intellectual property of the Indigenous communities. The artisans known as ‘’ dibujantes’’, whose designs have become well-known, dream of showing off their work to a global audience.

This is a beautiful cultural tradition which is sadly being lost over time. We have teamed up with Volupt Art and have the incredible opportunity to showcase and sell these pieces and give credit where it belongs – to the artisan community. We are going to introduce this fine work to new markets across the globe as they deserve.